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Research papers

The crossroads for Latin American researchers

Today we find Latin American research companies and researchers at a crossroad: Create value or disappear. Where do we currently stand on the issue? Which strategies are best for what companies? The research market currently shows different frames of...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Jorge García-González
October 24, 2004
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Citation

García-González, J. (2004a, October 24). The crossroads for Latin American researchers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-crossroads-for-latin-american-researchers


Research papers

The MR revolution to come!

Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.This requires...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Selim Oktar, Nazli Yuksel
September 19, 2004
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Citation

Oktar and Yuksel (2004a, September 19). The MR revolution to come!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-mr-revolution-to-come-


Research papers

In retrospect... Lessons learned

This paper provides the first results of a study aimed at identifying and quantifying if and how market research is adding value to the business process and to the bottom line.By now the study has become an ongoing process to identify how market...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Dirk Huisman
September 19, 2004
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Citation

Huisman, D. (2004a, September 19). In retrospect... Lessons learned. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-retrospect-lessons-learned


Research papers

Consolidating the role of market research in business decision by extending our skill set into business consultancy

This paper argues that much of the frustration with market research output centres on a failure to extend our skill set into business consultancy and thereby improve our ability to enhance the quality of information-based decision-making.By extending...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: David Smith
September 19, 2004
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Citation

Smith, D. (2004a, September 19). Consolidating the role of market research in business decision by extending our skill set into business consultancy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consolidating-the-role-of-market-research-in-business-decision-by-extending-our-skill-set-into-business-consultancy


Research papers

The importance of integrating the research supplier into the client's team, for optimum value

Competition among businesses is becoming fiercer and the stakes are getting higher. This competition has been accentuated by fewer barriers to entry for new competitors, increasingly thinner margins for many companies, and the increased reliance on...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Brian Fine, Serdar Avsar
September 19, 2004
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Citation

Fine and Avsar (2004a, September 19). The importance of integrating the research supplier into the client's team, for optimum value. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-importance-of-integrating-the-research-supplier-into-the-client-s-team-for-optimum-value


Research papers

Market research: A new generation on the go

This paper shows how the market research department role can be transformed from being a mere provider of data that brings limited value, into becoming a strategic partner that offers crucial consumer insight and enables sound business...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Corinne Rosinski
September 19, 2004
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Citation

Rosinski, C. (2004a, September 19). Market research: A new generation on the go. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-a-new-generation-on-the-go


Research papers

A roadmap for developing an integrated, audience-focused, market research-driven organisation

Marketing and marketing research are being marginalized in most organizations. This marginalization comes from the organization's focus on supply-chain management and the organizational structures employed. Further, market research managers...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Don E. Schultz, David Haigh, Heidi F. Schultz
September 19, 2004
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Citation

Schultz, Haigh and Schultz (2004a, September 19). A roadmap for developing an integrated, audience-focused, market research-driven organisation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-roadmap-for-developing-an-integrated-audience-focused-market-research-driven-organisation


Research papers

Achieving a strategic, integrated approach to corporate reputation measurement

This paper focuses on an integrated and holistic approach to reputation management.This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key studies to deliver strategically significant and...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Raymond Heath
September 19, 2004
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Citation

Heath, R. (2004a, September 19). Achieving a strategic, integrated approach to corporate reputation measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/achieving-a-strategic-integrated-approach-to-corporate-reputation-measurement


Research papers

Blind vision (2004 remix)

Blancmange ... this pop band's 1983 single inspired the title, highlighting the authors' belief that research to be very important - especially in illuminating and aiding better decisions.This 2004 version mixes together two potentially contrasting...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Myles Runham, Darren Noyce
September 19, 2004
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Citation

Runham and Noyce (2004a, September 19). Blind vision (2004 remix). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/blind-vision-2004-remix-